About us. Celery Health
Fertility care that keeps up with your ambitions
Reproductive support designed for high-achievers who want clear family planning choices - minus the stress of scheduling headaches
Did you know 65% of Australian mothers have children after the age of 32?* Yet most don’t start exploring their fertility options until they’re actively trying to conceive
When workplaces lack reproductive transparency or support, professionals are left piecing together information between rushed doctor visits and late-night AI searches. Not ideal when you’re busy building your career. Find out more about us and how we can help.
*AIHW 2024
We started Celery because everyone deserves fertility help options that bridge the gap between your next promotion and preconception
Fertility journeys worth smiling about over breakfast
At Celery, we’ve reimagined reproductive healthcare as part of your wellness routine. After all, understanding your fertility should be as natural as checking your daily step count or taking your morning vitamins.
Our online platform puts reproductive health and pathways right at your fingertips. Get fertility savvy from the comfort of home.
Why Celery Health?
Easy to use
Expert fertility care made simple. Connect, assess, understand and start your personalised plan with specialist GP’s and fertility doctor support – starting at home.
Flexible support
Tired of taking time off to get through a maze of clinic appointments and pathology visits? Get real guidance at a time that works for you – fitting nicely between your presentation and pilates classes.
Inclusive LGBTQIA+ options
Your fertility journey is as unique as your family origin story. Celery Health offers custom solutions that match your timeline, family style and goals.
Accessibility
Rural or remote? No problem. Quality reproductive health care is now as close as your laptop. No more multi-hour drives to start the process followed by more long drives for extra tests.
Science made accessible
Reproductive health can be complex. Our team of specialists, nurses and editors turns the latest research into clear, trustworthy guidance, helping you understand your options and take action with confidence.
Whole body approach
We look at the many factors that can impact and support your fertility ecosystem journey: from nutrition to mental health and sleep patterns.
Health benefit-friendly
By people who’ve been there
Developed by professionals who’ve navigated the same late-night search spirals and endless awkward appointments. We get it because we’ve lived it.
Easy to use
Flexible support
Personalised LGBTQIA+ options
Accessibility
Science-backed solutions
Whole body approach
Health benefit-friendly
By women who’ve been there
Our mission 
Celery Health
To reduce the stigma and mystery behind reproductive health with fertility care that supports every type of family. Because everyone from CEOs to students deserve reliable, on-demand guidance that fits their schedule
Celery Health - Meet the team
Dr Roma Steele
Co-Founder
Driven by a deep commitment to helping women achieve both their life goals and family dreams, Dr Roma Steele co-founded Celery Health to empower people with better knowledge about fertility and reproductive choices. Created through her own experiences, she saw firsthand the value of early education – and the risks of relying solely on fertility treatments as a backup plan.
Understanding how hard it can be to juggle busy lives or access care, especially in regional Australia, Roma set out to create a platform that meets people where they are. Celery Health offers a simple, accessible way for women and men to connect with accurate fertility information – anytime, anywhere.
Dr Michael Costello
CREI Fertility Specialist
Meet the Celery Health team
Dr Roma Steele
Co-Founder, Celery Health
Driven by a deep commitment to helping women achieve both their life goals and family dreams, Dr Roma Steele co-founded Celery Health to empower people with better knowledge about fertility, ovarian longevity and reproductive choices. Created through her own experiences, she saw firsthand the value of early education – and the risks of relying solely on fertility treatments as a backup plan.
Understanding how hard it can be to juggle busy lives or access care, especially in regional Australia, Roma set out to create a platform that meets people where they are. Celery Health offers a simple, accessible way for women and men to connect with fertility experts – anytime, anywhere.
Dr Michael Costello
CREI Fertility Specialist
Michael is a Gynaecologist with subspecialty Board Certification in Reproductive Endocrinology and Infertility (CREI), Medical Director Monash IVF NSW, and Clinical Academic with UNSW and Royal Hospital for Women, Sydney. Michael is internationally recognised as an expert in Infertility and Reproductive Endocrinology evidenced by authoring three international evidence based guidelines in 2023 on Polycystic Ovary Syndrome (PCOS – Chair of Fertility), Unexplained Infertility and IVF. Michael also teaches and examines for the degrees of Medicine and postgraduate Masters of Reproductive Medicine at UNSW and subspecialty degree of CREI for the Royal Australian and New Zealand College of Obstetricians and Gynaecologists.
Dr. James Kelly
GP Specialist & Primary Health Care Advisor
Dr. James Kelly is a Sydney-based GP with a special interest in fertility, reproductive health and modern family formation. His focus is on supporting intended parents and people pursuing egg donation, donor conception and surrogacy, particularly where the pathway to parenthood is less traditional or more complex.
James brings a practical primary care perspective to fertility care, helping patients understand their options, optimise their preconception health and connect with the right specialist support. He is passionate about inclusive, accessible and patient-centred reproductive care, especially for LGBTQI+ people, solo parents and intended parents navigating donor or surrogacy pathways.
Through his work with Celery Health, James supports the connection between general practice and fertility services, helping both patients and clinicians approach family planning with greater clarity, confidence and care.
Stephanie Mathews
Fertility Educator & Nurse
Stephanie is a Melbourne-based Registered Nurse and Women’s Health/ Fertility Educator. She brings over a decade of expertise in women’s health and IVF. With a Masters in Reproductive Medicine, she operates a virtual clinic, empowering clients with holistic approaches and evidence-based information on preconception health and fertility factors. Specialising in fertility awareness for natural conception timing, Stephanie aims to simplify the fertility puzzle for all journeys, providing personalised support to those striving for reproductive control.
Grace Armstrong
Fertility Nutritionist
Grace is an accredited nutritionist who specialises in fertility and pregnancy nutrition. Based on the Gold Coast, she runs East to West Nutrition, a virtual clinic dedicated to optimising fertility health to increase the chances of conception and prepare the body for a healthy pregnancy, through expert and personalised nutrition. Grace is committed to raising the bar in women’s reproductive health and uses a science-based approach along with practical and proven strategies to help clients achieve their health goals. Her passion for nutrition in this space stems from her own pregnancy complications, realising how overwhelming fertility and pregnancy health truly can be, she opened a clinic to share this knowledge and help support other women on this journey.
Dr James Kelly
Specialist General Practitioner & Primary Health Care Advisor
Dr James Kelly is a Sydney-based GP with a special interest in fertility, reproductive health and modern family formation. His focus is on supporting intended parents and people pursuing egg donation, donor conception and surrogacy, particularly where the pathway to parenthood is less traditional or more complex.
James brings a practical primary care perspective to fertility care, helping patients understand their options, optimise their preconception health and connect with the right specialist support. He is passionate about inclusive, accessible and patient-centred reproductive care, especially for LGBTQI+ people, solo parents and intended parents navigating donor or surrogacy pathways.
Through his work with Celery Health, James supports the connection between general practice and fertility services, helping both patients and clinicians approach family planning with greater clarity, confidence and care.
Stephanie Mathews
Fertility Educator & Nurse
Stephanie is a Melbourne-based Registered Nurse and Women’s Health/ Fertility Educator. She brings over a decade of expertise in women’s health and IVF. With a Masters in Reproductive Medicine, she operates a virtual clinic, empowering clients with holistic approaches and evidence-based information on preconception health and fertility factors. Specialising in fertility awareness for natural conception timing, Stephanie aims to simplify the fertility puzzle for all journeys, providing personalised support to those striving for reproductive control.
Grace Armstrong
Fertility Nutritionist
Grace is an accredited nutritionist who specialises in fertility and pregnancy nutrition. Based on the Gold Coast, she runs East to West Nutrition, a virtual clinic dedicated to optimising fertility health to increase the chances of conception and prepare the body for a healthy pregnancy, through expert and personalised nutrition. Grace is committed to raising the bar in women’s reproductive health and uses a science-based approach along with practical and proven strategies to help clients achieve their health goals. Her passion for nutrition in this space stems from her own pregnancy complications, realising how overwhelming fertility and pregnancy health truly can be, she opened a clinic to share this knowledge and help support other women on this journey.
Stephanie Mathews
Fertility Educator
Stephanie is a Melbourne-based Registered Nurse and Women’s Health/ Fertility Educator. She brings over a decade of expertise in women’s health and IVF. With a Masters in Reproductive Medicine, she operates a virtual clinic, empowering clients with holistic approaches and evidence-based information on preconception health and fertility factors. Specialising in fertility awareness for natural conception timing, Stephanie aims to simplify the fertility puzzle for all journeys, providing personalised support to those striving for reproductive control.